Own the travel lifecycle.


Contact Us

Utrip HQ

2101 4th Ave. #1020 

Seattle, WA 98121



- Our Mission -

Make personalized trip planning possible for everyone.



Utrip is a data-driven personalization platform and A.I. recommendation engine built specifically for the travel industry. We combine the best of local expertise, human experience and artificial intelligence to make the customer experience easy, enjoyable and personal. Leveraging machine learning and advanced traveler preference data, Utrip enables travel companies, both large and small, to increase conversion rates, ancillary revenue, customer loyalty and engagement.

Whether through our white label solution, API recommendation engine or data enrichment, Utrip’s technology optimizes your digital experience based on customer preferences, budget, geography and many other relevant factors, sorting through millions of options in seconds. At Utrip, we’re empowering our partners to reimagine their customer relationships through every step of the travel lifecycle.



Leadership Team


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Gilad Berenstein 

Founder & Chief Executive Officer

In 2010, Gilad began planning a dream trip to Europe and spent untold hours researching his trip. He had an epiphany—there had to be a better way to plan the perfect trip. Upon returning to Seattle, he vowed to make his vision a reality and founded Utrip.

Gilad’s background includes leadership positions in business development (Watch2Help and GB Consulting), financial and asset management (PricewaterhouseCoopers and Harris Allison Buxbaum Group) and entrepreneurship as a founder, startup executive and corporate advisor.

He holds a BA in Business Administration, Accounting and Finance and a Masters in Taxation from the University of Washington.

When he’s not leading the Utrip team, you can find Gilad traveling with his wife Lisa and exploring the globe through his stomach.


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Chris Marinic

Chief Technology Officer

Chris is an autodidact with decades of engineering experience. Growing up, he excelled at computer science, often mentoring his fellow students. He designed, developed, launched and sold his own start-up while working full-time as the Director of Engineering at Sabre Hospitality Solutions. After a stint at Zillow as the Director of Development, Chris went back to what he loves—travel technology. 

He attended the school of hard knocks.

When Chris isn’t creating the next big travel innovation, he’s trying out creative, reverse-engineered food recipes on his loving wife Paula.


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Chris Manderino

Chief Operating Officer

Chris brings a powerful combination of sales, marketing and operations experience to Utrip. With over 20 years in travel and technology at big companies like Expedia and Microsoft, Chris has transitioned her leadership experience to helping startups in the Seattle area, including Dwellable (acquired by HomeAway) and Peach. 

She received her BA in Communications from what is now called Truman State University.

When she’s not helping companies scale, you will find her singing at the top of her lungs, reading interesting fiction or traveling with her husband Dan and son Parker.