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05/2018

What Facebook's New Trip Consideration Tells Travel Marketers

May 15, 2018, by Gilad Berenstein, CEO of Utrip

With more people willing to spend money on experiences, Facebook's Trip Consideration is a valuable tool for travel marketers. Ideas for vacations are now spawning from pictures and videos shared by friends and family on Facebook. People know they want to travel, they just don't know where they want to go. Enter Trip Consideration: the travel industry's golden opportunity at reaching those hoping to travel.

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05/2018

How A.I. & M.L. Are Revolutionizing Travel

May 8, 2018, by Gilad Berenstein, CEO of Utrip

One of the key buzzwords that has dominated the travel industry recently is artificial intelligence, especially its practical applications, such as machine learning. These technologies are well on their way to revolutionizing travel - both for consumers and businesses.

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05/2018

What the Travel Market is Telling Us About Tours & Activities

May 1, 2018, by Gilad Berenstein, CEO of Utrip

One of the biggest trends in the travel industry is the increasing demand for exciting on-the-ground travel experiences. Consumers are no longer satisfied to simply visit a place and see a few major attractions.

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04/2018

3 Reasons to Engage Travelers Early to Keep them Coming Back

April 24, 2018, by Gilad Berenstein, CEO of Utrip

A recent article in Tnooz discussed a very important idea that travel marketers must focus on: engaging the traveler early. Most travel companies have operated under the status quo that marketing does not really begin until the customer comes to them...unfortunately, this strategy no longer holds true.

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04/2018

A.I. Helps Maximize Experiences While Minimizing Effort

April 17, 2018, by Gilad Berenstein, CEO of Utrip

"I think what you will see artificial intelligence do is maximize the experience you have at the other end and minimize the amount of effort you to have to put in the processing of getting there." – Mike Croucher, Chief Architect, Travelport

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