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06/2018

How Utrip's Partners Use Video to Boost Relevance and Engagement

June 28, 2018, by Michael Erving

It’s no secret that video plays a huge role in engaging users; actually, it’s more of a given than anything. Essentially, videos lead to everything from increased customer conversions and stronger emotional connections to better SEO and higher engagement. And the cool thing? There are so many different ways to implement videos on your site and into your brand! Two of our favorite video strategies used by our partners are hero videos and promo videos, and we thought we’d share a few.

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06/2018

What Anthony Bourdain Taught Us About Travel

June 14, 2018, by Michael Erving

We lost a giant in the worlds of travel and cuisine on Friday. Anthony Bourdain was, to many, more than just a lovable, profane, traveling chef who sought out all corners of the world and wanted to engage with them (especially if “engaging” meant chowing down on something). 

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06/2018

What Would Happen if Amazon Got (Back) Into Travel?

June 6, 2018, by Michael Erving

There’s been some talk of Amazon getting (back) into the travel scene (after its launch and subsequent shuttering of Amazon Destinations back in 2015), and we’ve been mulling that over a bit at Utrip. What would the Amazon-ization of travel look like, and more importantly, what would that mean for travelers, trips, and the industry as a whole?

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05/2018

Big Travel Companies Want In On Tours And Activities. Now What?

May 24, 2018, by Gilad Berenstein, CEO of Utrip

When people travel, they want to have the best possible experience, and this usually means going on various tours and soaking up the sights, smells, sounds, tastes, and history of wherever they’re traveling. Now, big travel companies have set their sites on the tours and activities space, but with all the tours and activities these companies now have the ability to foist on the potential traveler, you have to ask yourself: “Now what?”

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05/2018

What Facebook's New Trip Consideration Tells Travel Marketers

May 15, 2018, by Gilad Berenstein, CEO of Utrip

With more people willing to spend money on experiences, Facebook's Trip Consideration is a valuable tool for travel marketers. Ideas for vacations are now spawning from pictures and videos shared by friends and family on Facebook. People know they want to travel, they just don't know where they want to go. Enter Trip Consideration: the travel industry's golden opportunity at reaching those hoping to travel.

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