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08/2018

Personalization: The Future of Bookable Inventory

Aug 29, 2018, by Michael Erving

We feel pretty good about bookable, on-the-ground inventory taking the spotlight as one of the hottest things in the travel space. Why, you ask? Because our new interface allows for bookable inventory (specifically Viator inventory) to surface in meaningful ways to users. That means greater engagement, higher conversion rates, and more revenue per user—not to mention better trips for travelers.

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08/2018

Edmonton Combines Personalization and Festivals for Ultimate Destination Discovery

Aug 9, 2018, by Michael Erving

We’re thrilled to announce our first partnership in the Great White North: Edmonton! As the furthest north city in North American with over a million people, Edmonton’s a metropolitan hub with a charm and character all its own. But what really sets Edmonton apart from its counterparts is the sheer number of festivals they throw throughout the year—hence the nickname "Canada’s Festival City." So where does Utrip come in? Personalization, of course.

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08/2018

Why There's More to Personalization Than Recommendations

Aug 2, 2018, by Michael Erving

I touched on this last week, but I think it’s worth mentioning again: there’s unexpected things to do pretty much everywhere; from the expectedly unexpected (San Francisco’s Jerry Day) to the sleeper on the list (Sheboygan’s surf scene), there’s plenty of quirk to go around. But while that’s all well and good, what does it mean for the travel industry—and for that matter, anything to do with personalization as such a hot-button topic?

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07/2018

Six Unexpected Things To Do in Six Partner Destinations

July 26, 2018, by Michael Erving

One of the things that makes traveling so exciting is coming across something unexpectedly wonderful. While this is by no means a complete list of all the cool, quirky, and unique things to do in our partner destinations, it’s a pretty excellent highlight reel (if I do say so myself). It’s also a good reminder to look around wherever you are, because there’s usually something there to discover.

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07/2018

Our New Look Is Awesome—Front End and Back

July 19, 2018, by Michael Erving

This week, we launched a sparkly, new trip planning and destination discovery experience—and we’re thrilled about it. From the brand new user interface—which allows for more flexibility in trip planning for users—to improved AI and machine learning on the back end, the new Utrip experience offers travelers a better experience and gives our partners insights into their travelers' preferences.

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06/2018

How Utrip's Partners Use Video to Boost Relevance and Engagement

June 28, 2018, by Michael Erving

It’s no secret that video plays a huge role in engaging users; actually, it’s more of a given than anything. Essentially, videos lead to everything from increased customer conversions and stronger emotional connections to better SEO and higher engagement. And the cool thing? There are so many different ways to implement videos on your site and into your brand! Two of our favorite video strategies used by our partners are hero videos and promo videos, and we thought we’d share a few.

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06/2018

What Anthony Bourdain Taught Us About Travel

June 14, 2018, by Michael Erving

We lost a giant in the worlds of travel and cuisine on Friday. Anthony Bourdain was, to many, more than just a lovable, profane, traveling chef who sought out all corners of the world and wanted to engage with them (especially if “engaging” meant chowing down on something). 

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06/2018

What Would Happen if Amazon Got (Back) Into Travel?

June 6, 2018, by Michael Erving

There’s been some talk of Amazon getting (back) into the travel scene (after its launch and subsequent shuttering of Amazon Destinations back in 2015), and we’ve been mulling that over a bit at Utrip. What would the Amazon-ization of travel look like, and more importantly, what would that mean for travelers, trips, and the industry as a whole?

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05/2018

Big Travel Companies Want In On Tours And Activities. Now What?

May 24, 2018, by Gilad Berenstein, CEO of Utrip

When people travel, they want to have the best possible experience, and this usually means going on various tours and soaking up the sights, smells, sounds, tastes, and history of wherever they’re traveling. Now, big travel companies have set their sites on the tours and activities space, but with all the tours and activities these companies now have the ability to foist on the potential traveler, you have to ask yourself: “Now what?”

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05/2018

What Facebook's New Trip Consideration Tells Travel Marketers

May 15, 2018, by Gilad Berenstein, CEO of Utrip

With more people willing to spend money on experiences, Facebook's Trip Consideration is a valuable tool for travel marketers. Ideas for vacations are now spawning from pictures and videos shared by friends and family on Facebook. People know they want to travel, they just don't know where they want to go. Enter Trip Consideration: the travel industry's golden opportunity at reaching those hoping to travel.

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05/2018

How A.I. & M.L. Are Revolutionizing Travel

May 8, 2018, by Gilad Berenstein, CEO of Utrip

One of the key buzzwords that has dominated the travel industry recently is artificial intelligence, especially its practical applications, such as machine learning. These technologies are well on their way to revolutionizing travel - both for consumers and businesses.

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05/2018

What the Travel Market is Telling Us About Tours & Activities

May 1, 2018, by Gilad Berenstein, CEO of Utrip

One of the biggest trends in the travel industry is the increasing demand for exciting on-the-ground travel experiences. Consumers are no longer satisfied to simply visit a place and see a few major attractions.

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04/2018

3 Reasons to Engage Travelers Early to Keep them Coming Back

April 24, 2018, by Gilad Berenstein, CEO of Utrip

A recent article in Tnooz discussed a very important idea that travel marketers must focus on: engaging the traveler early. Most travel companies have operated under the status quo that marketing does not really begin until the customer comes to them...unfortunately, this strategy no longer holds true.

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04/2018

A.I. Helps Maximize Experiences While Minimizing Effort

April 17, 2018, by Gilad Berenstein, CEO of Utrip

"I think what you will see artificial intelligence do is maximize the experience you have at the other end and minimize the amount of effort you to have to put in the processing of getting there." – Mike Croucher, Chief Architect, Travelport

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04/2018

3 Reasons Why Destination Marketers Need a Data-Driven Approach

April 10, 2018, by Gilad Berenstein, CEO of Utrip

Destination marketers have found themselves in a difficult position with the advent of digital technologies. The travel experience has been transformed in many ways, but the biggest change has been the inclusion of data in strategic decisions.

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04/2018

Giving Your Customers Experiences They Want

April 3, 2018, by Gilad Berenstein, CEO of Utrip

We’ve talked about it before in this blog: today’s travelers want experiences. According to Phocuswright, 80% of US travelers "participated in some type of tour, activity, event or ticketed attraction on their last leisure trip" with an even higher rate, 86%, being among travelers ages 18-34.

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03/2018

Understanding Today's Traveler Path to Purchase

March 27, 2018, by Gilad Berenstein, CEO of Utrip

For travel companies to effectively engage with their customers, it's essential that they understand the purchase paths taken by different types of travelers. Too often, marketing is overly broad and generic, failing to take into account the individual preferences of each customer. Let's look at why it's so important for businesses in the travel industry to understand that the customer journey is often quite diverse.

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03/2018

It's Time to Bring the Humanity Back to Travel

March 20, 2018, by Gilad Berenstein, CEO of Utrip

For many consumers, the travel booking experience is usually tedious and impersonal. Most resources, such as booking sites, are created for the masses and not aimed at travelers' individual needs and preferences. In other industries, we're seeing how advanced technology (such as AI and big data) is actually helping to drive personalization and more customized experiences. 

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03/2018

Personalize Every Customer Interaction Throughout the Travel Lifecycle

March 13, 2018, by Gilad Berenstein, CEO of Utrip

A recent article about travel marketing in the digital world made some interesting points regarding customer interactions and the travel lifecycle. Trying to understand the customer journey in travel, and how personalization fits into it is a challenge many travel companies face.

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03/2018

Calling All Travel Marketers: Invest in AI Now!

March 6, 2018, by Gilad Berenstein, CEO of Utrip

Everywhere we look today, there's news about how artificial intelligence (AI) is being used for so many purposes in fields such as medicine, entertainment, government, logistics and more. What about the travel industry?

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02/2018

How To Improve Hotel Conversion Rates through Personalization

February 27, 2018, by Gilad Berenstein, CEO of Utrip

The travel industry as a whole, and especially hotels face massive challenges in this digital age. Hotels are struggling with the ever-increasing pressure to improve conversion rates, improve the overall guest experience and drive revenue, but struggle with how to accomplish this.

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02/2018

Why Travel Companies Need to Think Like Tech Companies

February 20, 2018, by Gilad Berenstein, CEO of Utrip

To the casual observer, it may seem like travel companies are at the cutting edge of technology. There are lots of travel sites where you can check airfares and book trips. Compared to other industries, however, travel is actually quite limited.

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02/2018

Travel Companies: Execute your Personalization Strategies ASAP

February 13, 2018, by Gilad Berenstein, CEO of Utrip

Travel companies trying to thrive in this digital age seem to struggle with one fundamental worry: how to differentiate oneself in a crowded marketplace.

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02/2018

3 Key Insights from Google on the State of Travel Planning

February 6, 2018, by Gilad Berenstein, CEO of Utrip

The state of travel planning is continually shifting and evolving, and one of the key players in the travel industry, whether direct or indirect, is Google. Travelers are increasingly relying on search tools and the wider internet, such as blogs and other travel sites when it comes to planning their trips.

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01/2018

How In-Destination Activities and Ancillaries are Driving Revenue for Airlines

January 30, 2018, by Gilad Berenstein, CEO of Utrip

In an increasingly competitive environment, airlines and travel companies are always seeking ways to increase revenues. In-destination activities and ancillary services are two major trends that are greatly influencing the travel industry. Let's look at how airlines can benefit by combining these two trends. 

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01/2018

It's Time to Reimagine Your Customer Experience: 4 Traveler Expectations You Must Meet

January 23, 2018, by Gilad Berenstein, CEO of Utrip

The customer experience has continued to see a massive shift within the travel industry, and that trend will continue to dominate in 2018. As customers increasingly embrace technology as a way to plan trips, their expectations are similarly calibrated to receive a personalized and unique experience.

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01/2018

Review Sites Need to Change: Empower Customers through Personalization and Authenticity

January 16, 2018, by Gilad Berenstein, CEO of Utrip

Every industry has been continually shaped by the onslaught of digital innovation during these last few years, and the travel industry has been no stranger to this trend. One of the biggest innovations in the industry was the introduction of review sites.

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01/2018

Top 4 Travel Trends for 2018

January 9, 2018, by Gilad Berenstein, CEO of Utrip

The travel industry is rapidly advancing due to technological breakthroughs as well as customers' changing needs. If you want to effectively engage with today's travelers, it's important to stay current with the latest advances. Let's look at some of the top travel trends that will be big in 2018.

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12/2017

A Careful Balancing Act: the Human Touch Needed in Travel with Increased Technology Use

December 19, 2017, by Gilad Berenstein, CEO of Utrip

There is no denying the massive change that technology has brought to the travel sector. In every element, whether it is the booking process or the overall customer journey, technology is playing an incredibly important role.

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12/2017

Why Brands Need to Engage Travelers Throughout the Travel Lifecycle

December 13, 2017, by Gilad Berenstein, CEO of Utrip

The travel industry has experienced a massive shift in technology, especially from the consumer end. The internet provides an almost infinite number of resources, and that makes it much harder to capture and engage with travelers.

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12/2017

Artificial Intelligence is Helping Travel Take the Next Big Step

December 5, 2017, by Gilad Berenstein, CEO of Utrip

Whether analyzing booking behavior patterns or highlighting the process of decision-making for a specified demographic, artificial intelligence has begun to play a larger and larger role in the world of travel. It takes unpredictable and fragmented data and puts a rhyme and reason to it.

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11/2017

Alleviate Travel Planning Frustrations with Artificial Intelligence

November 28, 2017, by Gilad Berenstein, CEO of Utrip

While the advent of the World Wide Web brought incredible opportunities and data, it also delivered information overload, an increasing phenomenon of the 21st century.

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11/2017

Data-Driven Personalization is Elevating the Traveler Experience

November 14, 2017, by Gilad Berenstein, CEO of Utrip

Data is having an increasingly strong impact on many industries, and travel is no exception. In fact, travel companies are among those that can benefit the most from accurate and thorough data. Right now, the growth of big data is converging with another major trend - personalization in the travel industry. 

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11/2017

Increased Loyalty: Ways in Which Artificial Intelligence is Transforming Travel

November 7, 2017, by Gilad Berenstein, CEO of Utrip

With the current digital transformation that every industry is going through, it is no surprise that the travel industry is currently experiencing that as well. There is one trend though, that not every industry has quite embraced yet, but it has the potential to really drive success - and that is artificial intelligence.

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10/2017

The Future of Digital Innovation in Travel: 3 Key Trends You Need to Know

October 31, 2017, by Gilad Berenstein, CEO of Utrip

Like any other industry, travel has been subject to a massive amount of digital disruption, and consumers are loving it. With the increase in access to information via the internet, as well as a host of other sources online, customers are able to create a travel experience for themselves that may not have been possible before.

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10/2017

3 Major Trends for Destination Marketers to Know

October 24, 2017, by Gilad Berenstein, CEO of Utrip

There is no denying that the introduction of digital marketing has vastly changed the landscape of traveling. Travelers are now increasingly relying on the internet for their needs, so it is imperative that destination marketers keep up with the trend and evolve alongside.

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10/2017

Personalization: the Big Wave in Travel

October 17, 2017, by Gilad Berenstein, CEO of Utrip

Digital transformation is happening at breakneck speeds, affecting all industries. The travel industry is certainly not exempt from these changes. On the contrary, tourists and business travelers are eagerly embracing the latest advances, such as convenient mobile travel apps and shared economy services like Airbnb.

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10/2017

Why In-Destination Tours & Activities are the Future of Travel

October 10, 2017, by Gilad Berenstein, CEO of Utrip

Travelers are getting more and more interested in finding fascinating and unique experiences at their destinations. They're not satisfied staying in their hotel suite, the pool or the restaurant and bar. They want to explore, learn and experience something new. It's essential for businesses in the travel industry to understand and cater to this trend.

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10/2017

The Future of Travel According to One Longtime Innovator & CEO

October 3, 2017, by Gilad Berenstein, CEO of Utrip

A few days ago, I had the pleasure of sitting down with a longtime CEO of a leading global luxury travel brand. We discussed many of the latest trends in travel and took a deeper dive into how he sees travel companies succeeding in today’s digital world. 

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09/2017

What's Next for Airlines: My Conversation with Two Seasoned Industry Executives

September 5, 2017, by Gilad Berenstein, CEO of Utrip

Last week, I sat down with two veteran airline executives to discuss the latest developments in the industry and to get their takes on what the successful airline of tomorrow will look like and how its relationship with its customers will evolve. 

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08/2017

The Future of Cruising According to 3 Industry Veterans

August 22, 2017, by Gilad Berenstein, CEO of Utrip

Last week, I had the pleasure of sitting down with three cruise industry veterans to discuss the future of the industry and the relationship the successful cruise line of tomorrow will have with its guests. We had a fascinating discussion on a wide array of topics all centered on the future of the cruising experience. 

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07/2017

The Future of Digital for DMOs: Utrip's Key Takeaways from DI's 2017 Annual Convention

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06/2017

DMO Websites: How to Capitalize on Digital Trends to Increase Economic Impact

June 21, 2017, by Gilad Berenstein, CEO of Utrip

Destination marketing organizations (DMOs) offer potential visitors valuable information about a destination’s best services, attractions, activities and lodging options. DMOs are genuinely passionate about their destinations and uniquely qualified to promote local experiences to visitors. 

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01/2017

How Hotels Can Beat Airbnb by Building on the Same Travel Trends that Make Them So Successful

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10/2015

Dear Chip Conley of Airbnb: The future of hotels is now

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08/2015

Utrip's Take on Tnooz & PwC's Report for 'Hotel in a Connected World'

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