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Aug 9, 2018, by Michael Erving

We’re thrilled to announce our first partnership in the Great White North: Edmonton! As the furthest north city in North American with over a million people, Edmonton’s a metropolitan hub with a charm and character all its own. But what really sets Edmonton apart from its counterparts is the sheer number of festivals they throw throughout the year—hence the nickname "Canada’s Festival City." So where does Utrip come in? Personalization, of course.

Edmonton’s Festival Scene

With a festival of some kind happening almost every week of the year, there are plenty of ways to immerse yourself in Edmonton’s local culture. Whether you’re into music festivals, film festivals, arts festivals, Shakespeare, literature, pumpkin hucking, or wintertime festivals, they have you covered. So what’s the best way for you to find out which one to attend? Well, head over and check it out.

Edmonton International Street Performers Festival CC BY 2.0, Kurayba (via Flickr)

Why Festivals Matter

Why do festivals matter, though? Well, they’re a great way for travelers to feel swept up and included in the workings of city. It’s a way for travelers to take part in whatever the destination is doing and feel like they’re a part of things—or at least more a part of things than typical tourist activity. It’s also a way for the destination to leverage its identity; Edmonton’s diversity is reflected in the heaps of festivals on tap. And where does personalization come in? Whether through our destination page on an itinerary, Utrip helps travelers discover what’s going on when they’re in town.

K-Days CC BY SA 2.0, IQRemix (via Flickr)

The Results Speak for Themselves

With these festivals sprinkled throughout the year, it gives people—tourists and locals alike—a reason to get out and explore the city. And with a city that has this much going on (and we’re talking much more than festivals), the results are very promising: Edmonton is seeing growth in number of nights stayed. So it sounds to us like Festival City is on to something pretty special—and we’re happy to be a part of it.

Edmonton Heritage Festival CC BY SA 2.0, Kurayba, Via Flickr

Think your destination has something awesome going for it? We’d love to hear about it.

Topics: Activities, Inspiration, Travel Planning, Personalization, Artificial Intelligence, Travel, Engagement, UX, Design, UI

About Utrip

Utrip is a data-driven personalization platform and A.I. recommendation engine built specifically for the travel industry. We combine the best of local expertise, human experience and artificial intelligence to make the customer experience easy, enjoyable and personal. Leveraging machine learning and advanced traveler preference data, Utrip enables travel companies, both large and small, to increase conversion rates, ancillary revenue, customer loyalty and engagement. Whether through our white label solution, API recommendation engine or data enrichment, Utrip’s technology optimizes your digital experience based on customer preferences, budget, geography and many other relevant factors, sorting through millions of options in seconds. At Utrip, we’re empowering our partners to reimagine their customer relationships through every step of the travel lifecycle.

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