July 19, 2018, by Michael Erving
This week, we launched a sparkly, new trip planning and destination discovery experience—and we’re thrilled about it. From the brand new user interface—which allows for more flexibility in trip planning for users—to improved AI and machine learning on the back end, the new Utrip experience offers travelers a better experience and gives our partners insights into their travelers' preferences.
Party in the Front (End)
The new experience focuses on on-the-ground experiences and uses over 150 million data points, to create a tailored trip for each traveler. Obviously, the more users interact with the site, the more tailored the trip will be to each individual. While we have always been about creating personalized itineraries for travelers, we’re now offering a wishlist functionality that allows travelers to like destinations and individual activities and experiences. This allows for much more flexibility for destination discovery and trip planning for our users, and anything that makes for more authentic and personalized travel—even if it’s in the “armchair” phase—is something we’re always on board with. Oh, and should we mention, it’s also really pretty on mobile?
On top of all this, we wanted to address two other needs of travelers: the capability to book in the Utrip experience and the ability to share their trip(s) and/or wishlist(s). The ability to share is a must for any site worth its weight in Ethereum, and allowing users to share their trips and wishlists means the ever-contagious travel bug should have that much more opportunity to make people want to get out and travel.
While direct booking (which we do through companies like Viator and Expedia) isn’t quite as post-it-on-your-wall-worthy as, say, a cooking class in Bangkok (or who knows, maybe it is!), it allows travelers to stay engaged with the site and to not have to worry about tracking down how/where/when to book. It makes inspired travel easier and more consolidated, and who doesn’t love that?!
Business in the Back
On the business end, this new UI also enables Utrip to better merchandise and sell personalized on-the-ground inventory to travelers. The new experience collects about 30% more data points per session, enabling Utrip to engage travelers on a deeper level. That means Utrip is able to surface better, more personalized recommendations to travelers and provide richer preference data and insight to our partners.
While there are a some of our partners who have already launched with our new experience, we're planning on rolling out the updates to all of our partner experiences over the coming months. This will allow for increased engagement on each of our partner’s white label experience, as well as give partners the opportunity to add booking directly into their online experience.
This new experience has been months in the making, and we’re thrilled to finally roll it out. Want to take it for a spin? Head to our site and get inspired! Or maybe you want to see how Utrip could help travelers discover your destination. If so, give us a buzz and we can chat about what we can do together.