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08/2018

Personalization: The Future of Bookable Inventory

Aug 29, 2018, by Michael Erving

We feel pretty good about bookable, on-the-ground inventory taking the spotlight as one of the hottest things in the travel space. Why, you ask? Because our new interface allows for bookable inventory (specifically Viator inventory) to surface in meaningful ways to users. That means greater engagement, higher conversion rates, and more revenue per user—not to mention better trips for travelers.

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08/2018

Edmonton Combines Personalization and Festivals for Ultimate Destination Discovery

Aug 9, 2018, by Michael Erving

We’re thrilled to announce our first partnership in the Great White North: Edmonton! As the furthest north city in North American with over a million people, Edmonton’s a metropolitan hub with a charm and character all its own. But what really sets Edmonton apart from its counterparts is the sheer number of festivals they throw throughout the year—hence the nickname "Canada’s Festival City." So where does Utrip come in? Personalization, of course.

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08/2018

Why There's More to Personalization Than Recommendations

Aug 2, 2018, by Michael Erving

I touched on this last week, but I think it’s worth mentioning again: there’s unexpected things to do pretty much everywhere; from the expectedly unexpected (San Francisco’s Jerry Day) to the sleeper on the list (Sheboygan’s surf scene), there’s plenty of quirk to go around. But while that’s all well and good, what does it mean for the travel industry—and for that matter, anything to do with personalization as such a hot-button topic?

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06/2018

What Would Happen if Amazon Got (Back) Into Travel?

June 6, 2018, by Michael Erving

There’s been some talk of Amazon getting (back) into the travel scene (after its launch and subsequent shuttering of Amazon Destinations back in 2015), and we’ve been mulling that over a bit at Utrip. What would the Amazon-ization of travel look like, and more importantly, what would that mean for travelers, trips, and the industry as a whole?

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05/2018

Big Travel Companies Want In On Tours And Activities. Now What?

May 24, 2018, by Gilad Berenstein, CEO of Utrip

When people travel, they want to have the best possible experience, and this usually means going on various tours and soaking up the sights, smells, sounds, tastes, and history of wherever they’re traveling. Now, big travel companies have set their sites on the tours and activities space, but with all the tours and activities these companies now have the ability to foist on the potential traveler, you have to ask yourself: “Now what?”

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