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Personalization: The Future of Bookable Inventory

Aug 29, 2018, by Michael Erving

We feel pretty good about bookable, on-the-ground inventory taking the spotlight as one of the hottest things in the travel space. Why, you ask? Because our new interface allows for bookable inventory (specifically Viator inventory) to surface in meaningful ways to users. That means greater engagement, higher conversion rates, and more revenue per user—not to mention better trips for travelers.

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