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Personalization: The Future of Bookable Inventory

Aug 29, 2018, by Michael Erving

We feel pretty good about bookable, on-the-ground inventory taking the spotlight as one of the hottest things in the travel space. Why, you ask? Because our new interface allows for bookable inventory (specifically Viator inventory) to surface in meaningful ways to users. That means greater engagement, higher conversion rates, and more revenue per user—not to mention better trips for travelers.

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Edmonton Combines Personalization and Festivals for Ultimate Destination Discovery

Aug 9, 2018, by Michael Erving

We’re thrilled to announce our first partnership in the Great White North: Edmonton! As the furthest north city in North American with over a million people, Edmonton’s a metropolitan hub with a charm and character all its own. But what really sets Edmonton apart from its counterparts is the sheer number of festivals they throw throughout the year—hence the nickname "Canada’s Festival City." So where does Utrip come in? Personalization, of course.

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Why There's More to Personalization Than Recommendations

Aug 2, 2018, by Michael Erving

I touched on this last week, but I think it’s worth mentioning again: there’s unexpected things to do pretty much everywhere; from the expectedly unexpected (San Francisco’s Jerry Day) to the sleeper on the list (Sheboygan’s surf scene), there’s plenty of quirk to go around. But while that’s all well and good, what does it mean for the travel industry—and for that matter, anything to do with personalization as such a hot-button topic?

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Six Unexpected Things To Do in Six Partner Destinations

July 26, 2018, by Michael Erving

One of the things that makes traveling so exciting is coming across something unexpectedly wonderful. While this is by no means a complete list of all the cool, quirky, and unique things to do in our partner destinations, it’s a pretty excellent highlight reel (if I do say so myself). It’s also a good reminder to look around wherever you are, because there’s usually something there to discover.

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What Would Happen if Amazon Got (Back) Into Travel?

June 6, 2018, by Michael Erving

There’s been some talk of Amazon getting (back) into the travel scene (after its launch and subsequent shuttering of Amazon Destinations back in 2015), and we’ve been mulling that over a bit at Utrip. What would the Amazon-ization of travel look like, and more importantly, what would that mean for travelers, trips, and the industry as a whole?

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