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TUI Group and Utrip Join Forces to Provide European Travelers a Personalized Trip Planning Experience

World’s largest tourism company to launch pilot with artificial intelligence-based travel planning platform

Seattle, WA, January 18, 2018 – TUI Destination Services (Part of TUI Group) and Utrip, the data-driven travel planning platform that combines the best of local expertise, human experience and artificial intelligence, today announced the start of a new pilot program that will help travelers create highly personalized travel packages on the web, at the click of a button. The trip planning platform will leverage artificial intelligence to improve the overall customer experience by saving users time and providing them with more relevant recommendations.

The collaboration with Utrip is a result of the partnership from TUI Group with Californian accelerator Plug and Play.

TUI will test the new planning feature as part of an initiative to incorporate more personalization into the booking of their destination experiences, on the activities booking website for their English speaking customers ( Integrating Utrip’s technology into existing digital offerings will enable TUI to increase engagement with the company’s 20 million worldwide customers. 

“Artificial intelligence is revolutionizing the travel industry today, yet consumers have come to expect a more personalized experience online,” said David Schelp, Managing Director of TUI DS. “We’re excited to combine our own inventory of unique destination experiences with Utrip’s artificial intelligence solution to provide our guests with the most personalized travel planning experience available today.”

To start, the destination discovery and trip planning portal will feature four destinations including New York City, Cancun, Tenerife and Punta Cana. Travelers will be able to use the platform to personalize excursions and activities around their own unique preferences, making it effortless for them to plan trips based on what matters most to them.

“Being selected by TUI Destination Services, the in-destination experiences arm of the largest integrated tourism company in the world, is a testament to the transformative impact artificial intelligence is having on travel,” said Gilad Berenstein, CEO and founder of Utrip. “Incorporating our metadata and algorithms into TUI’s massive collection of excursions and activities will not only help deliver a better end customer experience, but it will also help TUI improve their conversion rates through personalization.”

For travelers planning things to do during their vacations through TUI, the platform will enable them to rank their travel preferences across various categories, such as arts and culture, food, adventure and shopping. Utrip’s artificial intelligence will then sort through millions of potential combinations of TUI and non-TUI excursions, activities and restaurant recommendations to create a comprehensive, personalized itinerary. The pilot experience will be available to TUI customers in January 2018.

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About TUI Destination Services

TUI Destination Services is part of TUI Group, the world’s number one integrated tourism company offering unique holiday experiences to 20 million customers in around 180 destinations worldwide.

TUI Group is domiciled in Germany. The TUI Group’s share is listed in the FTSE 100 index, the leading index of the London Stock Exchange and in the German open market. In financial year 2017, the TUI Group recorded turnover of €18.5bn and an operating result of €1.121bn. The Group employs 67,000 people in more than 100 countries.

TUI Destination Services is responsible for creating great experiences for TUI customers while on holiday. Our 6,500 local experts working in 115 destinations serving 11 million customers each year, offer personalised experiences at destination airports, on board transfers, at our hotels, and during our excursions, as well as through our 24/7 call centres and digital service channels like social media, SMS and mobile chat. 

Further information is available at

About Utrip

Utrip is a data-driven destination discovery and travel planning platform that combines the best of local expertise, human experience and artificial intelligence to make trip planning easy, enjoyable and personal. Utrip PRO, our white-label product, enables destination marketing organizations, airlines, attractions and hospitality brands to offer customers a more personalized experience, thereby increasing engagement, loyalty, conversion rates and revenue. Our technology optimizes each itinerary based on a customer’s preferences, budget, geography and many other relevant factors, sorting through millions of destination options, such as must-see sights, activities, events and restaurants. We empower our partners to reimagine their customer relationships through every step of the travel lifecycle. For more information, please visit 

Utrip Media Contact
Aubrey Lerche
Barokas Public Relations for Utrip