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Utrip Partners with Mexican State of Guanajuato, Launches First Spanish-Language Site

Destination discovery platform announces first multilingual partnership and updated version of flagship product

Seattle, WA, September 7, 2017 – Utrip, the travel planning platform that combines the best of artificial intelligence and human experience, today announced a new partnership with the Mexican State of Guanajuato. This news follows the company’s recent announcement of multiple US-based destination marketing partnerships. It also represents Utrip’s first multilingual deployment.

“I’m especially excited about our new partnership with the state of Guanajuato,” said Gilad Berenstein, CEO and Founder of Utrip. “We strive to make trip planning easy, enjoyable and personal for travelers, and this relationship is a big step in helping us further that mission around the world. While this is our first Spanish-English partnership, we now have the capabilities to offer the Utrip platform to our partners in any language. The team here at Utrip has also been working hard to roll out our latest version of Utrip PRO, and we’re thrilled to offer this enhanced product to our partners so that they can better engage with their customers.”

Through the collaborative partnership, Utrip is now able to provide travelers with both Spanish and English content, appealing to international as well as regional visitors. Guanajuato is also Utrip’s first partner using an updated version of Utrip PRO, the company’s flagship white-label product. This new version not only has an enhanced, more intuitive user interface, making it easier for travelers to explore destinations and plan trips, but it will also offer Utrip’s partners more flexibility, helping them better leverage traveler profile data. 

“Guanajuato is one of Mexico's most popular states for tourists, and we continue to grow as a destination for all travel, including national and international leisure, business, honeymoons and family vacations. Our partnership with Utrip will help every kind of visitor explore and enjoy Guanajuato to the fullest,” said Mtro. Fernando Olivera, Secretary of Tourism of Guanajuato.

Located just a couple hundred miles northwest of Mexico City, Guanajuato State is a major domestic tourist destination. In fact, San Miguel De Allende, a city in the region, recognized by The World Tourism Organization (UNWTO), was just named the top city in the world, according to Travel + Leisure magazine. Because of this partnership, the state of Guanajuato can now offer its visitors personalized travel recommendations based on their own preferences. Whether they are interested in history, the arts, the outdoors or some of the many food options in Guanajuato, travelers can effortlessly create highly-personalized, day-by-day itineraries, complete with lodging options and activity recommendations.


About Utrip

Utrip is a destination discovery and planning platform that combines the best of local expertise, human experience and artificial intelligence to make trip planning easy, enjoyable and personal. Utrip PRO, our white-label product, enables destination marketing organizations, airlines, attractions and hospitality brands to offer customers a more personalized experience, thereby increasing engagement, loyalty, conversion rates and revenue. Our technology optimizes each itinerary based on a customer’s preferences, budget, geography and many other relevant factors, sorting through millions of destination options, such as must-see sights, activities, events and restaurants. Together, we will reimagine the relationship you have with your customers through every step of the travel lifecycle. For more information, please visit 

Utrip Media Contact
Aubrey Lerche
Barokas Public Relations for Utrip 


About Guanajuato’s Ministry of Tourism

The Guanajuato Ministry of Tourism (SECTUR) is responsible for optimizing, managing and promoting tourism to the Mexican state of Guanajuato to national and international markets. 

About GMS

GMS is the U.S. representative for the Guanajuato Ministry of Tourism. Established in 1998, GMS offers leading travel brands sales representation, public relations, and social media solutions throughout Latin America and the United States.  For more information, visit