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Utrip PRO Powers New See Monterey Personalized Trip Planner

Utrip PRO provides travelers a new, fun and innovative way to sort through the multitude of things to do in Monterey County and highlights those that resonate best with what the visitor cares about most

Seattle, Wash., Feb. 1, 2016 – In partnership with Utrip, the Monterey County Convention and Visitors Bureau, the official destination marketing organization of Monterey County, launched a free trip planner for all visitors today. With the unique trip planning platform, area visitors can easily create personalized day-by-day itineraries for their stay in Monterey County. The experience is available at

The Monterey Convention and Visitors Bureau represents an area that is world-renowned for its natural beauty, cultural events and attractions, and regional cuisine. In addition to world famous attractions like the Monterey Bay Aquarium, 17 Mile Drive and Pebble Beach Golf Course, Monterey County boasts 99 miles of prime Pacific coastline, 46,000 acres of premium vineyards and a central location just 120 miles south of San Francisco and 345 miles north of Los Angeles. Representing 12 cities in the county, the MCCVB draws over 4.3 million overnight visitors annually.

The Utrip planning technology provides travelers with a new, fun and innovative way to sort through the multitude of options of things to do, see, and eat in Monterey, and highlights those that resonate best with what the visitor cares about most, while staying within their budget range. Itineraries are optimized for geography, seasonality and hours of operation, making it a convenient and easy to use tool for visitors planning their trips.

"Our priority is to ensure that our visitors can make the most of every moment when they’re in Monterey County,” said Rob O’Keefe, chief marketing officer of Monterey County Convention & Visitors Bureau. “With Utrip, visitors can now access a trip planning tool at any time to help them discover the most interesting and engaging experiences for them.”

By combining recent advancements in artificial intelligence with insider knowledge from local experts, travelers can intelligently and intuitively create unique itineraries. "Like Monterey County Convention and Visitors Bureau, Utrip's vision is to provide travelers with life-enriching experiences," said Gilad Berenstein, founder and chief executive officer of Utrip. "Our technology empowers Monterey visitors to get to know the county on a more personal level, in order to facilitate exceptional trips.”


About Utrip

Utrip is a destination discovery and planning platform that combines the best of local expertise, human experience and artificial intelligence to make trip planning easy, enjoyable and personal. Utrip PRO, our white-label product, enables destination marketing organizations, airlines, attractions and hospitality brands to offer customers a more personalized experience, thereby increasing engagement, loyalty, conversion rates and revenue. Our technology optimizes each itinerary based on a customer’s preferences, budget, geography and many other relevant factors, sorting through millions of destination options, such as must-see sights, activities, events and restaurants. Together, we will reimagine the relationship you have with your customers through every step of the travel lifecycle.

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About Monterey County Convention & Visitors Bureau 

The Monterey County Convention & Visitors Bureau (MCCVB) is the organization that drives tourism for Monterey County and in recent years has led the destination to record levels of growth. Tourism is the largest industry on the Monterey Peninsula and the second largest in the County. The MCCVB is a partnership of the hospitality community and local governments that aims to drive business growth through compelling marketing and sales initiatives that maximize the benefits of tourism to our guests, members and the community. Travel spending in Monterey County was more than $2.5 billion in 2014, representing a 4.4 percent increase from 2013, and per person/per day spending rose significantly to $324. More than 4.3 million visitors stayed overnight in 2014, generating more than $100 million in local tax receipts and supporting 23,850 jobs. The MCCVB is a 501(c)6 organization, visit for more information.