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Utrip Reveals Top Millennial Travel Spots of 2017

Traveler data shows millennials flocked to Europe in 2017; Paris, London & Barcelona rank as top foodie destinations among millennials

Seattle, WA, November 30, 2017 – Utrip, the travel planning platform that combines the best of local expertise, human experience and artificial intelligence, unveiled today the top millennial travel spots of 2017, including favorite destinations for foodies. Analyzing over 70 million traveler preference data points and four million traveler profiles collected over the last two years, Utrip found that millennials flocked to Europe this year, with three of the top five destinations across the Atlantic.

According to the data, the top five destinations for millennial travelers are Barcelona, Amsterdam, Miami, London and San Francisco. The data also revealed that millennial foodies prefer Paris, with London, Barcelona, Rome and Amsterdam also ranking high among the age group’s food lovers.

Examining where travelers take the longest trips, Utrip’s data further revealed millennials’ preference for Europe. The top destination when ranked according to trip length is Dublin, where travelers spend an average of about 17.6 days in the European hub. Coming in close second is Vienna at roughly 17 days, followed by Munich, Amsterdam and Prague. Of the top 15 destinations ranked by trip length, only one city - San Diego - is outside of Europe.

“At Utrip, we’ve helped millions of travelers discover destinations and plan trips by creating highly personalized itineraries just for them, and we were curious to see where millennials in particular were spending their vacation time. Turns out, Europe is the place to be right now,” said Gilad Berenstein, CEO and founder of Utrip. “As our industry continues to increase its focus on personalization and on-the-ground experiences, data becomes essential for decision making. With our data, we’re empowering our partners to reimagine the relationships they have with their customers and refocusing on the things that really matter to the traveler.”

With more than 200 destinations and a growing list of partners around the world, Utrip continues to collect insights from its destination discovery and travel planning platform. These insights empower travel brands to better engage with customers through highly personalized marketing and advertising. Ultimately, the intelligence gleaned from the Utrip platform is delivering data-driven personalization to the travel industry and optimizing the traveler experience.


About Utrip

Utrip is a data-driven destination discovery and travel planning platform that combines the best of local expertise, human experience and artificial intelligence to make trip planning easy, enjoyable and personal. Utrip PRO, our white-label product, enables destination marketing organizations, airlines, attractions and hospitality brands to offer customers a more personalized experience, thereby increasing engagement, loyalty, conversion rates and revenue. Our technology optimizes each itinerary based on a customer’s preferences, budget, geography and many other relevant factors, sorting through millions of destination options, such as must-see sights, activities, events and restaurants. We empower our partners to reimagine their customer relationships through every step of the travel lifecycle. For more information, please visit 

Utrip Media Contact
Aubrey Lerche
Barokas Public Relations for Utrip